Hi, I’m Lisa. Welcome to my Portfolio!
Here you’ll find samples of my work to demonstrate my skills in copywriting. Enjoy and feel free to email me at Lisa@Beliefseed.com if you have any questions or would like to discuss working together.
Self Confidence eBook
To support my clients in growing their confidence, I created this 40-page ebook that is based in research and overviews 5 key myths about self confidence. This book is designed to give readers a new perspective on self confidence and how to tap into it, now.
Company Newsletter Samples
I wrote the monthly communications newsletter during my time working at a presentation skills consulting company. This newsletter went out to all employees, contractors, and clients of the company. Knowing thousands would be receiving each message, my goal was to create easy to digest communication tips to help readers immediately apply the content. This would ensure they received value and would think of us for their communication needs. Below are samples of these newsletters.
Executive Summaries for Leaders:
While working at a leadership consulting firm, I wrote summaries of results from 360-degree performance appraisals. This included quantitative and qualitative data analyses of survey responses and stakeholder interviews. I’d synthesize the various datapoints to create a one-page overview of the results. These overviews formed the basis for future coaching and provided the foundation for coach and leader alike to define key priorities for the coaching journey. Below are samples of these summaries, with identifying information redacted.
Beliefseed Company Newsletters:
Beliefseed is a coaching company that I founded. To provide my audience with value, I delivered newsletters that covered a range of personal and professional development topics, including confidence, people pleasing, mindset, goals, time management, career direction, communication, and more. Click the button to view sample newsletters.
Sales Email Campaign:
Through my work at Beliefseed, I launched several new trainings, coaching programs, and courses. To market these new offerings, I created sales campaigns using Active Campaign. Here is a sample of an email sequence selling a Coach Training to coaches.
Leadership Academy Training:
While working at a public hospital, I developed on-demand physician leadership training modules using Articulate Storyline. Although the modules themselves are confidential, below I’ve provided work samples of the accompanying resources that went with portions of the training. The Learning Workbook: Module 1 sample offers physicians a printable resource of the key content and reflection questions from the first module of the on-demand program. The Accountability Conversations worksheet provides an example of one of the worksheets used within the training.
